10 Form of Business Letter
Sales
Letters
Typical sales letters start off with
a very strong statement to capture the interest of the reader. Since the
purpose is to get the reader to do something, these letters include strong
calls to action, detail the benefit to the reader of taking the action and
include information to help the reader to act, such as including a telephone
number or website link.
Order
Letters
Order letters are sent by consumers
or businesses to a manufacturer, retailer or wholesaler to order goods or
services. These letters must contain specific information such as model number,
name of the product, the quantity desired and expected price. Payment is
sometimes included with the letter.
Complaint
Letters
The words and tone you choose to use
in a letter complaining to a business may be the deciding factor on whether
your complaint is satisfied. Be direct but tactful and always use a
professional tone if you want the company to listen to you.
Adjustment
Letters
An adjustment letter is normally
sent in response to a claim or complaint. If the adjustment is in the
customer’s favor, begin the letter with that news. If not, keep your tone
factual and let the customer know that you understand the complaint.
Inquiry
Letters
Inquiry letters ask a question or
elicit information from the recipient. When composing this type of letter, keep
it clear and succinct and list exactly what information you need. Be sure to
include your contact information so that it is easy for the reader to respond.
Follow-Up
Letter
Follow-up letters are usually sent
after some type of initial communication. This could be a sales department
thanking a customer for an order, a businessman reviewing the outcome of a
meeting or a job seeker inquiring about the status of his application. In many
cases, these letters are a combination thank-you note and sales letter.
Letters
of Recommendation
Prospective employers often ask job
applicants for letters of recommendation before they hire them. This type of
letter is usually from a previous employer or professor, and it describes the
sender’s relationship with and opinion of the job seeker.
Acknowledgment
Letters
Acknowledgment letters act as simple
receipts. Businesses send them to let others know that they have received a
prior communication, but action may or may not have taken place.
Cover
Letter
Cover letters usually accompany a
package, report or other merchandise. They are used to describe what is
enclosed, why it is being sent and what the recipient should do with it, if
there is any action that needs to be taken. These types of letters are
generally very short and succinct.
Letters
of Resignation
When an employee plans to leave his
job, a letter of resignation is usually sent to his immediate manager giving
him notice and letting him know when the last day of employment will be. In
many cases, the employee also will detail his reason for leaving the company.
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